I have always had a special little place in my heart for any of Tendril’s design work. They always seem to embody a very diverse style, and a knack for conveying the message at hand effectively, through visuals. It should come as no surprise that this video, does exactly that.

Brief from Tendril:

The brief was to create a 30 second spot for a new electronics recycling program in the province of Ontario. When Agency59 first came into the studio to talk about the project, we discussed a wide range of approaches and stylistic treatments. In its first iteration, the story was to open each scene with types of electronics (audio, video, office) which would be disassembled, revealing a ‘return’ button that would act as an anchor and transition mechanism. We also explored the possibility of having each scene be executed in a different visual style. Following a round of design and research though, we went back to the drawing board and built up a new idea that would show not only disassembly but separation, detoxification and repurposing of materials cradle to cradle.

I highly recommend heading over to Tendril’s own website, and checking out some of their other great work.

Enjoy.