Avid just sent out an email touting their newest edition to the post-production process: Motion Graphics. From the looks of it, it will be a basic, object based motion graphics application/hardware platform with 3D and text capabilities. As a mostly After Effects based motion designer, two things caught my eye:

  • Ability to import 3D objects and animate in true 3D.
  • Dynamic info for charts and type from RSS feeds, XML files, etc.

It will be interesting to see how this product develops. While I’m skeptical it will grab much market share away from After Effects, Nuke, Cinema 4D, Maya, or 3D Studio Max, I can definitely see it gaining traction in the live news world, where speed is essential—in both rendering and workflow. I don’t think it will have much in the way of compositing, more intensive 3D, or other workflows which require more time. Also, due to the (apparent) hardware-based nature of the platform, it won’t be a simple install on your current workstation.

As of this writing, no pricing or availability was available.

Avid E-Mail Release.

Avid Motion Graphics page.